People do what they want to do.
If that’s really true, in our case you have to want to network in order to be halfway effective at it. You’ve heard me say that you know you need to network, but do you really? In case you are on the fence, here’s some interesting data from GreatBusinessSchools.org to help convince you.
Rachel is a graphic and web designer who helps small businesses and non-profits improve their marketing efforts. She owes a major part of the success of her design business to local networking, both through the people she has met and the principles she has learned.